An ÀLA.HAUSSE Brand Story

The Surge of A burning world:

Since y2K fashion production had 2X to date, yet 85% of textiles go into landfills each year. The more trending options presented, the more we urge to catch up, the more collections to be made.

This incessant psychological chase became the perfect matchmaking for brands big and small across the world. Fashion collections rose from 2 seasons per year to 5, towards a staggering of 20 in fast fashion. …


Image via Twitter

On April 21, 2021, North Face revealed their brand’s new sustainability vision, “Exploration Without Compromise,” ensuring all products are fabricated with recycled, regenerative, or responsibly sourced renewable fabrics. In this new era, many global retailers are releasing sustainable lines and plant-based products. Still, few are making changes to their business model and production lines to combat climate change long-term. The North Face has recently labeled itself as one of the views by releasing its ambitious goals for the company’s near future.

With their current efforts, The North Face is on track to attain 100% responsibility sourced fabrics for their apparel…


Image via SleekMagazine

Created by friends Carl Ollson and Felix von Bahder in 2012, Stockholm based company Deadwood started their business when they were puzzled by the current leather industry. Their lack of ethical options has led to their creation of plant-based cactus leather that makes up their line of leather products.


Image via CNN

Upcoming Sri Lankan designer, Amesh Wijesekera has gained popularity with the debut eco collection. At the epicenter of garment manufacturing, Wijesekera is anything but typical.

Eco-Friendly Ethics

His entire collection uses almost exclusively deadstock remnants. In Sri Lanka where there are copious amounts of textile waste, his business model is an economic choice. Using the existing industry to his advantage, he works with female textile specialists to create his garments on a small scale. Combating waste and utilizing sustainable morals are an important part of his business.


Image via TheJapanTimes

Many new designers are launching their lines with sustainability in mind. As a response to the crisis of fashion waste which was forecasted to increase 60% from 2015 to 2030, designers who are taking a sustainable approach are changing the industry. Not only is this a response to the end life of garments, sustainability is also being valued in other sectors like production and manufacturing. Specifically, these five Japanese designers are building a more sustainable industry with their brands and are worth keeping an eye on.


Image via InBloom

If you are a video game and fashion enthusiast then look no further. With the Covid-19 pandemic throwing a wrench in the fashion industry and limiting events like fashion shows and live exhibitions, some brands took this as an opportunity to enter the digital realm. Luxury retailer Gucci used this time to take over the video game industry and sell their digital products in the realm of Roblox and more.

The Gucci Garden was an interactive virtual experience that combined luxury fashion and gaming in the digital world. Players also had the opportunity to shop in the Gucci boutique to…


Image via H&M

In the last few years, the fashion industry has seen unimaginable change. With the rise in popularity of climate activists, consumers evaluated how their morals fit in with their lifestyles. As a result, a large majority of young adults and teens started to exclusively seek out sustainable clothing options. H&M has taken this as an opportunity to adjust its business model in favour of consumer needs.

The Rise of H&M


Image via FashionMagazine

The introduction of social media is the largest change the fashion industry has ever seen. Our fashion media consumption has made a complete 180 since the founding of Instagram in 2010. It’s a major contributor to a lot of the controversies we see today in the fashion industry like fast fashion, influencer marketing and brand honesty.

Instagram is considered a “live magazine” making previous media forms outdated. Social media is a space where brands can curate their accounts to match the brands image as a way to draw in potential customers. …


Image via FashionRoundtable

Kim Kardashian famously said “we don’t typically like to wear clothes twice” and moments like these have given the impression that fashion is over focused on materiality. A 2017 survey found that 41 percent of 18 to 25 year olds feel pressure to wear a different outfit each time they leave the house. The past decade we have seen the rise of fashion influencers and hashtags like #sheinhaul trending on social media platforms.

Being able to spend 200 dollars on an entire new wardrobe versus a single garment is what fast fashion has provided for its consumers. But when the…


Image via Harper’s Bazaar

As an active shopper there are few things that are required in a shopping experience, however like many others the driving force behind where one chooses to shop comes from the convenience of it all. The less research and price comparing and information that has to be filled out, the better. Convenience-oriented consumers love options like Apple Pay and Amazon Prime because they value their time and the convenience of two-day shipping as it is more tempting than driving to the mall. …

ÀLA.HAUSSE

À New Wave to Fashion, À New Way of Living. World’s First Sustainable AI-Powered P2P Multifunctional Fashion Ecosystem, for Me and You. BETA iOS Android SS21

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