Greenwashing in the Fast-Fashion Industry

Photo by Yogendra Singh on Pexels

The fashion industry is increasingly being exposed for its role in perpetuating global climate change. It is the second-largest carbon-emitting industry in the world and is one of the largest water consumers and polluters. However, fast fashion companies are trying to mask their negative impact on the environment by using a marketing technique called greenwashing.

What is Greenwashing?