Gucci’s New Virtual World: Explained

Image via InBloom

If you are a video game and fashion enthusiast then look no further. With the Covid-19 pandemic throwing a wrench in the fashion industry and limiting events like fashion shows and live exhibitions, some brands took this as an opportunity to enter the digital realm. Luxury retailer Gucci used this time to take over the video game industry and sell their digital products in the realm of Roblox and more.