How Japanese designers are building a more sustainable fashion industry

Image via TheJapanTimes

Many new designers are launching their lines with sustainability in mind. As a response to the crisis of fashion waste which was forecasted to increase 60% from 2015 to 2030, designers who are taking a sustainable approach are changing the industry. Not only is this a response to the end life of garments, sustainability is also being valued in other sectors like production and manufacturing. Specifically, these five Japanese designers are building a more sustainable industry with their brands and are worth keeping an eye on.

Keep an eye out for these brands

Shohei

Founded by creative director Lisa Pek and CFO Shohei Yamamoto in 2016, the brand is recognized for its innovations in sustainable dyeing practices. Rather than using synthetic dyes, they use the kakishibu dyeing process and immerse their textiles in persimmon fruit juice. Next, the fabric is tanned in the sun which creates a water repellent effect for the garments. They also source fabric that was dyed using shibori which is a traditional dyeing practice coming from the 18th century. The brand emphasizes its use of traditional practices in order to be as sustainable as possible, and production occurs in Japan and Europe.

Studio Membrane

Founded in 2017 by Hiroaki Tanaka who showcased his first line in Vancouver Fashion Week, Studio Membrane takes an eco-conscious approach to fashion. His philosophy is focused on looking at garments of forms of life and giving them a ‘voice’ in terms of design. By working with Professor Shinji Hirai from Muroran Institute of Technology, the garments were made out of protein resin which is animal derived and biodegradable.

Maito Design Works

Named after their founder Maito Komuru, Maito Design Works is known for its approach of natural dyeing. All of their materials are raw and are sourced from local craftsmen who use sustainability in their manufacturing. The natural dyes used come from many different botanical sources like pomegranates, chestnuts, sakura petals, and indigo plants. On top of their store, they also offer monthly hands-on natural dye workshops to the public.

PLAYFÜL

Founded in Osaka in 2020 by Lisa Koh, PLAYFÜL was a response to unfair labor standards against artists with disabilities. In their first project, the brand put QR codes on all their garments that, if scanned, would bring users to interviews with the founder.

Re:nne

As it just launched in March 2021, Re:nne is very new to the sustainable fashion game. Their main product is vegan leather wallets that are 100% chemical-free and partly biodegradable. Additionally, they are made by Japanese leather artisans remaining true to the tradition of handcrafting. The vegan leather comes from Mexico, and is made out of cacti called Nopale. This material is also new to the game, having only just won the Green Product Award 2020 and the LVMH Innovation Award. Growing cacti is easy due to how low maintenance they are, requiring little water, pesticides, or herbicides meaning sustainable production can occur.

Gif via Elle

Sustainability in Fashion

Sustainability has become a buzzword, yet only about one-third of the fashion industry has incorporated it into their business models. Perhaps being 100 percent sustainable is not a feasible goal, but there are many ways in which brands can make an effort. The Green Business Bureau has listed 4 considerations with descriptors that all brands should consider when it comes to sustainable efforts

Environmental Considerations

  • Factory location should be considered
  • Hold facilities to high environmental and social standards

Resource Considerations

  • Calculate the demand of your chosen resources
  • Avoid fabrics that are water, land, and energy intensive
  • Avoid fabrics that rely on fossil fuels
  • Value longevity in your products

Waste Considerations

  • Find a solution for fabric waste
  • Eliminate single-use plastic from production
  • Use eco-friendly packaging
  • Close the loop of the garment’s lifecycle

Social Considerations

  • Ensure your manufacturing promotes Sustainable Development Goals (SDG) primarily SDG 1: No Poverty, SDG 5: Gender equality, and SDG 8: Decent Work and Economic Growth

There is no right way to do sustainability, but maximizing efforts and providing consumers with choices that they can be happy with should be at the core of any business model.

The Value of Tradition

What is most unique about the Japanese designers is how they value tradition in their brands. Using practices like the kakishibu dyeing process used by Shoshei is a way to take a sustainable approach and keep tradition alive. An example of this in the fashion industry is how greatly the introduction of power looms affected the hand looming industry in India. It is estimated that in the last decade 5.5 million handloom workers were rendered unemployed. These workers were relying on about 1386 thousand handlooms which were replaced by 231 thousand powerlooms. There is a huge lack of unemployment for handloomers, and not only is it a loss of work but of hundreds of years of tradition. The handloom is more eco-friendly and has a smaller carbon footprint than the powerloom, but the practice is much more time consuming. The industrial revolution shifted the way we do, and understand fashion.

We are slowly seeing a shift in the world, where consumers are addressing their concerns in terms of sustainability and ethics. The Japanese fashion brands discussed above showcase how sustainability can occur in fashion and how innovative and exciting it can be.

We at ÀLA.HAUSSE are committed to providing fashion lovers with a multifunctional ecosystem in which they can practice more sustainable consumption habits. Via ÀLA.HAUSSE‘s Multi-functional and Multi-purposeful Fashion Ecosystem- BUY/SELL/RENT/LEND/ (swap BETA 2021) mobile application, INDIVIDUALS & brands ( BETA 2021) are encouraged to REBUY, RESELL, REUSE and UP-CYCLE their personal “Clossets” aka Clothing Assets, along with overstock inventory and samples. Through this consumerism habit shift we indirectly slow down the urgency on fashion’s carbon footprint, aiding sustainability as a whole.

BETA Early Access Application Now Open for CA Fashion Lovers: Apply Now for LAST CALL

#ALAHAUSSE #WEARYOURPURPOSE #HAUSSEPEOPLE

Originally published at https://alahausse.ca on July 2, 2021.

--

--

--

À New Wave to Fashion, À New Way of Living. World’s First Sustainable AI-Powered P2P Multifunctional Fashion Ecosystem, for Me and You. BETA iOS Android SS21

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

There’s hope — even if energy and environment are lost to politicians.

How Sustainable Development Impacts the Planet | SEEWheelers

Gifts of love this February

The Climate Crisis and the New President

The Wharton Risk Center & Climate Leaders @ Penn present: Student Climate Solutions!

Oil and Water

Barbados’ Environmental Double Standards

Go Green — Print Less from Post 9/11 New York Tragedies, Save Joe Biden’s Infrastructure Bill, As…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
ÀLA.HAUSSE

ÀLA.HAUSSE

À New Wave to Fashion, À New Way of Living. World’s First Sustainable AI-Powered P2P Multifunctional Fashion Ecosystem, for Me and You. BETA iOS Android SS21

More from Medium

How I got into digital fashion

The secret knowledge of psychobotany

A Once in a Lifetime Competition — Qatar 2022 World Cup (EP 350)

TURNING OUR ATTENTION TO THE FUTURE, A BREAKFAST CHAT WITH HIS WORSHIP THE MAYOR OF THE CITY OF…