The New Age of Luxury Fashion: How the high-end fashion industry is changing for the better

Image via Gucci, Fall Winter 2018 Eye Campaign

The current market, delineated by Millennials and Generation Z, favors culturally and environmentally cognizant brands. They also demand a certain standard of awareness in respect to the social atmosphere. Millennials and Gen Z are also mortally committed to sustainability and purchasing from verified eco-friendly brands, therefore any…