Why Fashion Houses are creating Smaller Collections

Image via FashionRoundtable

Kim Kardashian famously said “we don’t typically like to wear clothes twice” and moments like these have given the impression that fashion is over focused on materiality. A 2017 survey found that 41 percent of 18 to 25 year olds feel pressure to wear a different outfit each time they leave the house. The past decade we have seen the rise of fashion influencers and hashtags like #sheinhaul trending on…